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Balance "Without penalty or glory" in the Citrus Campaign for GRUVENTA (31/07/2019)

The fruit and vegetable company GRUVENTA has made a balance "without penalty or glory" of the Spanish citrus campaign that now ends, which has been "very good in quality" but with a tonic of negative quotes and low prices.

GRUVENTA sources have pointed out that “the campaign has been very difficult for both the producer and the company, with strong unfair competition and with very low prices.

Undoubtedly, it is a campaign to forget and focus on the next ”.

In addition, “although we have had excellent quality, we must also recognize that the pressure of our competitors such as Egypt, Turkey or South Africa has been very strong.

It is evident that we need a regulation and a vertebration of the real offer, and to end the individualism of the producers, because the offer must be grouped so that the sector is more competitive ”.

Citrus Growth

Sources from this entity have pointed out that “in the citrus sector, we are growing at a rate of 10% annually, and we are working with producers from Andalusia, Murcia and the Valencian Community.

Our goal is undoubtedly to strengthen the internationalization of the GRUVENTA brand citrus fruits in Asia, the United Arab Emirates, the United States and Canada.

They are very interesting markets that can be greatly complementary to European.

In fact, the US market is very commercially attractive to the Spanish lemon, but it is essential to develop it much more commercially.

Likewise, it is also a priority to strengthen sales in the markets of Singapore, Malaysia and Japan. ”

Source: Agencias

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