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GRUVENTA considered watermelon campaign unfolds fluently commercial (16/07/2013)

The GRUVENTA exporting company based in Lorquí (Murcia), said that the campaign of watermelon in the Region of Murcia is proceeding with high fluidity and high quality commercial, which together with its foreign penetration make this article in one of the'' products'' in the campaign star summer vegetable.

For GRUVENTA CEO, Fermín Sánchez Navarro, "We are pleased with the progress of the campaign of watermelon, this season gives a very high quality level, and their contributions are being acceptable to both producers and the commercial sector."

Based on data provided by Agriculture, in 2012 the watermelon surface stood at 2,488 hectares.

and production reached 128 840 tonnes.

An International

Watermelon Murcia has a large international vocation and is marketed both in the center and north of the European Union and the Eastern European countries and Russia.

The owner of GRUVENTA also pointed that "watermelon Murcia is gradually positioning itself in the market of the East, and especially in the Russian market, where consumption has great potential."

In the same context, Fermín Sánchez stated that "watermelon have great beneficial health properties, so it would be very important to carry out a campaign to promote the consumption that allows the end user to know their organoleptic and nutritional qualities."

Source: Agencias

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